Business Challenge

SRAM needed a scalable, integrated digital platform to support its global dealer and distributor network. Initially, the company required a self-service warranty and repair portal, but as their business grew, they needed a comprehensive B2B solution that could:

• Enable real-time order creation, tracking, and invoice payments
• Provide a seamless integration with SAP ERP, avoiding data duplication
• Offer a consumer-grade, mobile-friendly self-service experience
• Support in-order collaboration between dealers and sales representatives, reducing reliance on phone support
• Serve as a communication hub for dealer programs, product launches, and updates

Solution:

Leveraging the SAP Business Technology Platform (BTP) Portal Service, SRAM expanded from a simple warranty and repair portal into a full-scale B2B platform for dealers and distributors. The solution, hosted on AWS, incorporated:

• Cloud Foundry Runtime for scalable application deployment
• SAP HANA Cloud for real-time data processing
• SAP Connectivity Service for seamless ERP integration
• Identity Authentication & SAP Portal Service for secure access
• SAP Document Management Service for customer and internal document storage
• AWS Redis Cache for optimized performance

Results:

• Over 350+ daily orders processed through the portal
• 1,000+ daily users actively engaging with the platform
• 14,000+ B2B customers benefitting from the solution
• Supports 6 languages across 8 countries on 3 continents, enhancing global accessibility
• Improved dealer satisfaction and operational efficiency through automation and self-service capabilities